6 Questions That’ll Help You Find the Right PR Agency
Kurt Harrison | August 18, 2018 | 0
| Advertising & Marketing
Choosing a PR agency
to work with is one of the biggest decisions you will have to make within your company. The fact that your choice ties directly to the success of your company makes the process even more taxing. You would not want to go through the process of hiring a firm, firing them and then starting over again. You have to get it right the first time.
To make the process organized and reduce the risk of choosing a wrong agency, here are some questions you need to ask when you sit down with a representative of a PR agency:
1. How do You Measure Success/Results?
When it comes to the world of business, everything should be measured and calculated. A good PR firm should have a solid method for measuring success and reporting that to their clients. Media impressions are not enough. You should have valid data to serve as proof of ROI.
2. Which Media Can Address the Target Audience Effectively?
Most PR companies utilize a number of tools and media to reach the target audience. However, there should be a focus on one particular media that produces the highest result. This media should also be in relation to the type of industry that the business is operating in.
3. How do You Stay Updated With Latest Trends and Events Within the Industry?
If your business is operating in a particular industry, a good PR company should be able to stay in-the-know about the current events, trends and happenings relating to your business. This is a good way to expand your PR reach as you can possibly get involved in these events.
4. Have you Worked with Another Company Within the Same Industry Before?
This is not a make-or-break kind of question; however, a company that has experience with managing PR relationships for a similar industry will give you an edge. This will give you the advantage of the company being able to test out which methods work and do not work within that industry.
5. What Will you Need from Our Organization?
A common notion with businesses hiring PR agencies is for them to completely ease off the burden of managing their business’ marketing aspect. However, working with a PR firm will require you to be more proactive. And a good PR firm knows that! This is a two-way street and both parties need to contribute to ensure success.
6. Why Should we Choose You?
This is the most crucial question that you will be asking your PR firm. Pay close attention to how the PR representative responds to this question as it can give insight as to how they intend to help out your organization. At the same time, this is where you will be able to differentiate them from other PR firms.
A good PR agency like Pam Plus Plus is open and willing to discuss details with you. If you are not sure, you can visit their website to learn more about the services they can offer, or see what previous clients have to say about their service. To give you an idea on how PR agencies work, you can visit Pam Plus Plus at http://www.pamplusplus.com/.